The Journal

Bright reads & rituals.

Glow tips, brand stories and everything you need to launch your own line.

News

So you want to launch a lip gloss line

So you want to launch a lip gloss line

Everything private label — MOQs, timelines, and picking your first shade.

So you want to launch a lip gloss line

Everything private label — MOQs, timelines, and picking your first shade.

Why we went cruelty-free from day one

Why we went cruelty-free from day one

A little on our promise, our formulas, and the bunnies we love.

Why we went cruelty-free from day one

A little on our promise, our formulas, and the bunnies we love.

Your 5-minute island glow routine

Your 5-minute island glow routine

Four joyful steps to that fresh-off-the-beach radiance — no filter, no fuss, just a little sunshine.

Your 5-minute island glow routine

Four joyful steps to that fresh-off-the-beach radiance — no filter, no fuss, just a little sunshine.

Teal brand gradient

What 'clean' actually means to us

The ingredients we skip, the ones we love, and why it matters.

What 'clean' actually means to us

The ingredients we skip, the ones we love, and why it matters.

Gold brand gradient

Building the perfect everyday face

A five-product edit for a bright, natural, all-day look.

Building the perfect everyday face

A five-product edit for a bright, natural, all-day look.

Berry brand gradient

Meet the founder: our sunrise story

How a Miami sunrise became a full-face beauty brand.

Meet the founder: our sunrise story

How a Miami sunrise became a full-face beauty brand.